Understanding Business Valuation.

It’s common for business owners to overvalue or undervalue their companies. You’re deeply involved in your business — which means your perspective may be tied to emotional connections, history, or recent changes. That’s completely natural.

The true measure of your business lies in its fair market value — the price a buyer would pay when neither party is under pressure to make a deal.

What Influences Fair Market Value?

Fair market value reflects what a buyer sees as the opportunity, assets, and future of your business. For example:

  • Recent economic changes or technology shifts may impact the value.

  • Clean financial records and asset appraisals help buyers see a clear picture of the business.

Remember, it’s not your job to create a perfect valuation — that’s where trusted buyers like us come in.

How We Work at Blue Ridge Legacy

  • Dream it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Build it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Whatever it is, the way you tell your story online can make all the difference.